Services – Green Arrow Consultancy

Our Services

Tourism solutions built on experience, strategy and collaboration.

At Green Arrow Consultancy, we work with industry, government and education partners to design smart, practical solutions that create growth, connection and long-term impact.

Our experience spans the full tourism ecosystem, from adventure and marine operations to destination management, education and sustainability initiatives. We bring commercial acumen, creativity and clarity to every engagement, helping clients strengthen performance, partnerships and purpose.

Whether developing strategy, leading industry projects, building capability, or inspiring future leaders through education and storytelling, Green Arrow helps turn insight into action, creating confident operators, informed decisions and thriving destinations.

At Green Arrow Consultancy, we design strategies that balance vision and practicality helping destinations, operators and government partners move confidently toward meaningful outcomes.

Our approach blends evidence-based frameworks with real-world insight, shaped by decades of industry experience across tourism, education, and sustainability. Every project begins with listening, understanding context, ambition and the people behind the work then designing strategies that are actionable, measurable and connected to purpose.

Recent projects include developing regional sustainability leadership groups with Tourism Tropical North Queensland (TTNQ), guiding industry capability strategy with Gladstone Area Promotion & Development Ltd (GAPDL), and supporting product diversification for adventure tour operators. Each reflects our ability to connect data, stakeholder engagement and storytelling to create roadmaps that work in practice.

Every strategy we deliver helps bridge policy and practice. aligning industry vision with community and environmental outcomes while creating measurable, long-term value.

Our strategy services include (not limited to)

Turning complex ideas into well-managed, high-performing outcomes is at the core of what we do. At Green Arrow Consultancy, our project management capability spans tourism, marine, sustainability, and education sectors, ensuring every initiative is delivered on time, on budget, and with care.

We have successfully managed regional sustainability programs, data coaching pilots, workplace internship projects and marine infrastructure builds requiring multi-stakeholder coordination. Our management of vessel builds and marine operations across multiple ports has ensured quality, safety and consistency in service delivery nationwide.

We’re trusted by industry and government because we combine strategy with structure, ensuring innovative ideas are implemented with precision, accountability and impact.

Our project management services include:

Representation in the tourism industry is about more than visibility, it’s about credibility, relationships, and alignment. Green Arrow Consultancy represents tourism and education partners with authenticity, experience and professionalism, ensuring every interaction builds trust and opportunity.

With more than 20 years working across India, Southeast Asia, and the Pacific, we bring commercial acumen, cultural fluency and deep market understanding to every engagement. Our team has successfully represented Australian tourism brands in key markets, translating their stories for international audiences while building enduring partnerships with trade, media and government.

We understand how to do business in Southeast Asia and the Pacific the nuance, the pace, and the value of connection. Our network spans inbound agents, wholesalers, retail agents and education partners, enabling us to identify and activate opportunities for both large organisations and small businesses seeking new market pathways.

From leading Australia–India tourism roadshows to facilitating cross-sector collaborations within Australia, we connect people and ideas that move the industry forward. We help our clients build global relationships grounded in professionalism, mutual respect and a shared commitment to long-term success.

Our representation services include:

Trade and market representation
Stakeholder engagement and partnership management
Inbound commercial readiness and market entry strategy
Industry advocacy and relationship brokering
Event and media representation

Designed for tourism professionals, emerging leaders and business owners, our tailored coaching and mentoring programs help turn ambition into action. We work with individuals and teams to strengthen leadership, strategy and sustainability capability across the visitor economy.

Drawing on our experience as educators, Directors and adventure tourism business owners, we bring empathy, structure and accountability to every engagement. From executive coaching to practical mentoring, our programs are grounded in real-world context and tailored to individual goals.

Through multiple coaching and mentorship roles including with The Queensland Tourism Industy Council, The QLD State Government, James Cook University, the Australian Tourism Export Council, and private clients, we’ve supported dozens of operators and professionals to refine their direction, understand data, drive strategy and embed a philosophy and action plan for improvement in everyday decision-making.

We create a trusted space for reflection, growth, and practical progress helping professionals and business leaders shape careers and companies that have impact and purpose.

Our coaching and mentoring focus areas include:

Leadership and professional growth in the tourism industry (one on one or in teams)
Strategic thinking and business performance
Embedding sustainability and ESG practices
Data literacy and decision-making confidence
Navigating growth, change and career transitions

We guide organisations to embed sustainability, ESG and action into everyday operations. Our approach blends strategy, education, and collaboration, building capability and confidence across the tourism and regional business sectors.

Our work is grounded in practical, place-based initiatives that bring sustainability to life. We’ve supported operators to connect with organisations such as Reforest, participating in local tree-planting projects across the region to restore biodiversity and engage teams in hands-on environmental action. Green Arrow has also encouraged operators to get involved in community clean-ups and sustainability programs, including supporting Parley’s clean-up of the Trinity Inlet, and fostering engagement with local organisations such as COUCH, where Nikki volunteers on the fundraising and marketing committee to improve outcomes for the community.

A major focus of our work is capacity building and knowledge sharing. Through workshops, mentoring, and industry excursions and on-site experiences, we create opportunities for operators to learn from each other, explore real-world sustainability practices and develop practical solutions tailored to their business.

We also connect operators with sustainability data software and provide hands-on training to interpret results, track progress, and plan for improvement. For those seeking certification, we offer tailored guidance across Ecotourism Australia and leading Sustainable Tourism accreditation programs.

Our services include sustainability planning, benchmarking, accreditation support, ESG alignment, and industry reporting, all grounded in real-world experience and designed to strengthen the environmental and social resilience of tourism and regional industries.

We take a balanced, pragmatic approach, helping businesses measure what matters, communicate authentically, and lead with purpose. Sustainability isn’t just good ethics, it’s good business and we help you make it both achievable and credible.

Our advisory services include:

ESG and carbon strategy development
Certification and reporting readiness
Partnership facilitation (government, academia, and environment)
Responsible and regenerative tourism frameworks
Sustainability communication and storytelling

Tourism businesses evolve and whether you’re scaling, diversifying, or planning for succession, Green Arrow Consultancy brings experience and empathy to guide your next chapter.

Having owned and operated multiple award-winning tourism and marine ventures including Oz Jet Boating, Bad Fishy Jet Boating, Cairns Boat Hire, and Cairns River Cruises, we understand the fine balance between commercial decisions and personal legacy. Our team has supported family operators through transition, guided acquisitions and sales and advised on post-growth diversification strategies for regional businesses.

We focus on helping owners take tangible, confident steps to prepare for the future including readiness for sale or acquisition. This means assessing financial and operational health, identifying value-creation opportunities, and ensuring strong governance and systems are in place.

We help business owners make informed decisions that protect both value and vision. With insight born from lived experience and a commitment to community impact, Green Arrow Consultancy guides businesses through change with clarity, respect, and strategy.

Our business advisory services include:

Business review and readiness assessments
Operational efficiency and structure design
Succession and transition planning
Strategic growth and diversification pathways
Sale and acquisition preparation
Change management and leadership transition

At Green Arrow Consultancy, we bring energy, experience, and authenticity to every stage, classroom, and boardroom. Founders Nikki Giumelli and Patrick McLoughlin are seasoned presenters and educators who have shared their knowledge across schools, universities, community programs, and national conferences.

Both natural storytellers, they draw on real-world experience.from operating award-winning marine and adventure tourism businesses to lecturing at James Cook University and training future mariners at the Great Barrier Reef International Marine College. Their speaking style blends humour, heart and practical insight, creating memorable sessions that leave audiences inspired and informed.

Previous Workshop Examples

Plug In to Tourism – Small business development workshop with Launch YEP
Planning Your Tourism Career – In partnership with James Cook University
Sustainability Monitoring and Evaluation in Tourism – Facilitated with academic and industry experts
Carbon Calculating and Sustainability in Tourism – Delivered as facilitators alongside TTNQ and guest specialists

Green Arrow sessions are ideal for schools, tour groups, universities, business chambers, and government programs looking to inspire, upskill or connect audiences with real-world tourism insights.

“Nikki was extremely knowledgeable and her manner was friendly whilst at the same time being highly professional… testament to her talent as a presenter.”
— Sue van Zuylen, PLC Sydney