Green Arrow Consultancy’s Nikki Giumelli has spent more than two decades developing and nurturing international markets for Australian tourism, particularly across India and Southeast Asia. This passion piece for Nikki is built on authentic relationships, deep cultural understanding and a joy passion for connecting people through travel.
Across more than ten visits to India, Nikki has participated in trade missions, roadshows, and sales trips, working directly with wholesalers, inbound tour operators and travel trade partners to position Australian tourism experiences for success. Her insight into market nuances, from traveller preferences and group behaviour to pricing structures and product design has helped shape experiences that convert across FIT, MICE and series segments.
Through sustained engagement, tailored product development, and personal connection, Nikki played a pivotal role in establishing Oz Jet Boating as one of Sydney’s most recognised and trade-ready experiences. Today, India is Oz Jet Boating’s number-one inbound market, a result of two decades of collaboration, consistency and trust.
Beyond India, Nikki’s extensive connections in Singapore, Indonesia, and Malaysia have been equally valuable, strengthening regional reach for operators like Oz Jet Boating and opening new partnership pathways for Australian tourism businesses. Her representation work across these markets combines trade insight, relationship management and cultural fluency, helping operators bridge the gap between product design and market expectation.
Green Arrow Consultancy continues to leverage this depth of experience to support destinations and tourism operators seeking to expand internationally, build meaningful partnerships and create visitor experiences that resonate across cultures.
