Building, Scaling & Selling Iconic Tourism Brands

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Green Arrow Consultancy’s foundations are grounded in real-world entrepreneurship. Nikki Giumelli and Patrick McLoughlin have founded, scaled and successfully sold several of Australia’s best-known and award-winning marine tourism brands, including Oz Jet Boating on Sydney Harbour, Bad Fishy Jet Boating in Cairns and Cairns River Cruises.

Each venture was built on a deep understanding of customer experience, brand storytelling, and operational excellence. From designing thrilling and sustainable marine products to leading teams and delivering exceptional guest experiences, every business was shaped to meet market demand and exceed visitor expectations.

Nikki and Pat led strategic sales and business transitions that ensured continuity for staff, guests, trade partners and community. Their firsthand experience navigating regulation, marketing, operations, compliance and negotiation gives Green Arrow Consultancy a uniquely grounded perspective when advising others on growth, resilience or preparing for sale.

Today, this entrepreneurial history underpins Green Arrow’s advisory work, translating lived experience into guidance that helps other tourism operators achieve commercial success while staying true to purpose, people and place.

Client Testimonial

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Case Studies

Bespoke tourism consultancy, project management, representation, coaching and expert solutions for all aspects of the tourism industry.

Destination Strategy & Opportunity Planning

GAPDL

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Building Sustainability Capability in Tropical North Queensland

TTNQ

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Stay up to date

Recent news, podcast & industry updates.

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