We’re Green Arrow Consultancy, an Australian tourism consultancy based in Cairns, Tropical North Queensland, led by Nikki Giumelli an industry professional with more than 20 years experience spanning tourism operations, sustainability, strategy and education.
We work with industry, operators, destination management organisations, educational institutions and government to design and deliver projects that strengthen Australia’s tourism ecosystem across business advisory and destination development to sustainability and workforce capability.
Our strength lies in bridging strategy and practice. Having founded, scaled, and sold several marine tourism businesses, we understand the realities of operations, leadership, and building visitor experiences that stand the test of time. That real-world insight underpins everything we do: practical, informed, and outcomes focused.
Over the years, we’ve operated and supported tourism businesses around the globe — including Vanuatu Jet Boat in Port Vila, Oz Jet Boating in Sydney and Darwin, and collaborations with operators across the South Pacific, Singapore and Phuket. These experiences have strengthened our ability to navigate diverse regulatory frameworks, cultural expectations and destination environments, giving us a global perspective on tourism operations and growth.
We love living in the tropics and regional Queensland, where community and environment sit at the heart of tourism’s story. From Cairns, we continue to consult across Australia, bringing the same local understanding and national perspective that comes from years spent living and working in Sydney and other key tourism regions.
Located in the lush hills behind Edge Hill and Whitfield, the Green Arrow Walking Track is part of the Arrow Trails Network, a series of iconic hikes overlooking the city of Cairns. The Green Arrow is known for its tropical rainforest setting, steep climbs, and sweeping views of the Coral Sea, a perfect reflection of the region’s beauty, resilience, and diversity. For us, the trail embodies everything our consultancy stands for: direction, focus, and forward momentum, while staying grounded in nature and community.
Lead consultant Nikki works collaboratively with other businesses, leaders and organisations in Far North Queensland and At Green Arrow Consultancy, our goal is simple: To help tourism thrive for people, for place and for the future.
When experience matters and you are after a trusted business strategist...
Meet Nikki Giumelli
Nikki Giumelli is a strategic and community-minded leader with more than 25 years of experience across tourism, sustainability, business and education. Based in Cairns, she combines governance expertise with a deep understanding of both regional and urban economies and the broader visitor economy across Australia and South-East Asia.
Nikki works with government, industry and business leaders to deliver outcomes in sustainability, destination and experience development, international market growth, and industry capability. Her consultancy approach is grounded in lived experience having founded, scaled, and sold eco-certified marine tourism ventures, and partnered with multiple tourism organisations through her work at Green Arrow Consultancy.
A key feature of Nikki’s career has been her long-standing connection with India and Southeast Asia. Over more than two decades, she has built trusted trade relationships, represented Australian tourism businesses across markets and continues to lead cross-cultural engagement and product development initiatives that strengthen international ties and drive inbound growth.
Nikki’s work is driven by a belief that tourism can create meaningful outcomes for communities, environments, and economies. She has led projects in sustainability strategy, workforce development, and destination planning and is passionate about helping businesses embed regenerative principles into practical operations.
A qualified educator and governance professional, Nikki lectures in the MBA and Master of International Tourism programs at James Cook University, supporting future leaders in strategy, sustainability, and business innovation. She holds a Bachelor of Arts/Education (UNSW), a Master of International Tourism and Hospitality Management (JCU), a Diploma of Project Management, and is a Graduate of the Australian Institute of Company Directors (GAICD).
Nikki is a Board Director of Tourism Tropical North Queensland, a former Vice President of Skal Australia, former President of Skal Cairns, and a former member of the Queensland Government’s Regional Community Forum. She is widely recognised as a connector, a champion for small business, and a passionate advocate for regional and national tourism.
With a growing focus on regional education, community and international engagement, Nikki continues to build pathways between Australia and Asia, helping to position tourism and education as a force for collaboration, sustainability and shared prosperity.
